Audience Finder: Precision Audience Discovery
Audience Finder uses AI-driven segmentation and behavioral modeling to build the exact audiences your campaigns need — from look-alikes of your best customers to micro-segments defined by intent and firmographics.
Look-alike audiences from your real customer data
Upload or sync your top customers and Audience Finder generates statistically similar audiences across millions of profiles. Activate them on Meta, Google, LinkedIn, programmatic, direct mail, and email.
Behavioral and intent segmentation
Combine first-party behavior (site visits, content engagement, product views) with third-party intent signals to find prospects actively researching your category.
Cross-channel activation
One audience, one click — push to ad platforms, syndicate to direct mail, sync to your CRM, or load into Mermer's campaign engine. No CSV exports, no manual reconciliation.
Frequently Asked Questions
How are look-alike audiences built?
Audience Finder analyzes your seed audience (best customers, top accounts, or any saved Mermer audience) for shared firmographic, behavioral, and intent patterns, then matches similar profiles from millions across our identity graph.
Where can I activate audiences?
Push to Meta, Google, LinkedIn, TikTok, programmatic DSPs, direct mail, email, or sync directly to your CRM. Same audience, every channel, no manual export.
Do audiences refresh automatically?
Yes. Look-alikes update as your customer base evolves so your campaigns always target the most relevant prospects.