Identity Pixel: Real-Time Visitor Identification
Identity Pixel is Mermer's patent-pending visitor identification technology. Drop a single script on your site and start matching anonymous traffic to real names, emails, companies, and intent signals — typically within seconds of a visit.
How Identity Pixel works
A lightweight tag captures privacy-compliant visitor signals and resolves them against Mermer's identity graph. When a match is found, the visitor record is enriched with contact, firmographic, and behavioral data and pushed to your CRM, ad platforms, or marketing automation in real time.
Patent-pending QR code integration
Mermer is the only platform that ties offline scans (QR codes on direct mail, packaging, signage, events) directly to the same identity graph used for web visitors, giving marketers a unified view of online and offline engagement.
Typical match rates of 15-40%
B2B SaaS sites typically see 25-40% match rates, B2C ecommerce 15-25%. Even the lower end represents a multiple of what most lead-capture forms deliver.
Use cases
Sales prospecting on warm web traffic, retargeting visitors with personalized direct mail, account-based marketing enrichment, abandoned-cart recovery via identified email, and closed-loop attribution on paid media.
Frequently Asked Questions
How does the Identity Pixel identify visitors?
The pixel captures privacy-compliant signals from a visitor and resolves them against Mermer's identity graph, returning a match (with name, email, company, and behavioral context) typically within seconds.
Will the Identity Pixel slow down my site?
No. The pixel is a lightweight async script that loads after page interactivity and has no measurable impact on Core Web Vitals.
Where does the identified data go?
You can stream identified visitor records into your CRM (Salesforce, HubSpot, Marketo), ad platforms, marketing automation, or directly into Mermer's campaign engine — in real time.
What is the patent-pending QR integration?
Mermer uniquely ties offline QR scans (on direct mail, packaging, signage, events) to the same identity graph used for web visitors, giving you one unified view of online and offline engagement.